Cardi B Reflects on Past Shoplifting as She Becomes Face of Old Navy Denim Line
Cardi B has been named the face of Old Navy's fall denim campaign, calling it a full-circle moment. The rapper revealed that she shoplifted from the store as a teenager and was never caught. She now celebrates her partnership with the brand as a sign of personal and professional growth.
The Western-themed campaign, titled "The Most Wanted," debuted on August 4th and features Cardi B alongside models Wisdom Kaye and Quen Blackwell. The specific high-waisted cuffed jeans she models are available in seven colorways and retail for $49.99.
Musically, the Bronx native has remained active, with her 2026 single "Ah Ha" debuting at No. 25 on the Billboard Hot 100. Additionally, her hit "WAP" was recently certified diamond, marking her fourth such achievement.
This partnership could resonate with fans who appreciate a celebrity's candid acknowledgment of past missteps, potentially normalizing discussions about class mobility and redemption. It may also influence consumer behavior, as Cardi B's endorsement of inclusive sizing could attract shoppers who struggle to find flattering denim for curvier body types. Furthermore, the contrast between her past shoplifting and current paid ambassadorship might spark conversations about how personal growth is publicly rewarded in celebrity culture.