Sam Fender and Olivia Dean Extend UK Chart Record with 21st Week at Number One
The collaboration "Rein Me In" has spent a 21st week at number one on the UK singles chart, extending its record as the longest-running number one in UK history.
The duo's single has now surpassed Frankie Laine's 18-week record from 1953. It also toppled the 21st-century benchmark set by Drake and the British act record held by Wet Wet Wet, both achieved at the 16-week mark.
The track has reached No. 64 on the US Hot 100 and was showcased during Dean's Lollapalooza headline set. In the current chart, Shakira and Burna Boy's World Cup anthem holds second, while Tame Impala and Steve Lacy see gains from a Spider-Man soundtrack placement.
This prolonged chart dominance could influence how record labels strategize marketing, prioritizing sustained streaming momentum over quick bursts. It may also boost live ticket sales and radio airplay for both artists. For the broader music audience, the record might signal a shift toward slower-burning, durable hits, potentially altering the industry's typical fast-paced consumption cycle.