Pattern Beauty introduces vibrating flat iron and new hair care products
Pattern Beauty has launched a new vibrating flat iron and two additional hair care and styling products. The items are available for purchase starting today. The launch aims to cater to natural hair needs.
The new lineup features three items priced between $25 and $119. The flat iron's ceramic plates vibrate at 12,000 times per minute, aiming to reduce pulling and snagging during straightening. The detox shampoo is designed to clear buildup without removing essential moisture, while the blow-out primer acts as a heat shield and detangler.
These additions expand the Heat & Treat Collection, targeting natural hair needs ahead of silk press season. Availability begins on the brand's website immediately, with Ulta.com and physical Ulta stores following on August 19 and 23, respectively.
This launch could broaden access to specialized styling tools that minimize mechanical damage, potentially encouraging more consumers with curly or coily hair to experiment with straight styles. However, the $119 price point may limit affordability for some, though the lower-cost shampoo and primer could help normalize professional-grade natural hair maintenance. The vibrating technology may also influence broader beauty industry trends, prompting competitors to develop similar damage-reducing heat tools.