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Entertainment · Fashion · published 2026-08-16 · via Rolling Stone

TikTok Live Auctions Turn Viewers Into Diamond Buyers

TikTok Shop has expanded from selling makeup and phone cases to hosting live auctions for diamonds and gems. Users like Ryan Roth have accidentally purchased diamonds after clicking on auction buttons, spending hundreds of dollars. The trend has become a hobby for some, with many confessing similar purchases in comment sections.

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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “People Can’t Stop Buying Diamonds on TikTok: ‘I Feel Like Thanos’.” Browse more stories.