DoorDash Adds Digital Game Purchases to Its Delivery App
DoorDash has added digital game purchases to its app, offering titles for PC, Switch, and Xbox. DashPass members receive exclusive savings and a free eGift card on purchases over $50. The service also includes pre-orders for upcoming games like Grand Theft Auto VI.
The new gaming tab, marked by a controller icon, offers hundreds of titles across PC, Switch, and Xbox. Purchases are fulfilled via emailed download codes, while physical peripherals can be bundled with snacks using the DoubleDash feature, allowing combined orders from retailers like Best Buy and 7-Eleven.
The promotional gift card offer is tiered by membership status and time period, with DashPass subscribers receiving $25 for $50+ purchases through August 31, dropping to $15 for the rest of the year. Non-members get $10 and $5 respectively. The promotion is limited to U.S. accounts, with a cap of two gift cards per person monthly.
This integration could reshape how consumers acquire digital entertainment, merging impulse purchases with routine delivery habits. Gamers may find convenience in bundling game codes with snacks, potentially increasing spending on both. However, the reliance on third-party delivery apps for digital goods might raise questions about platform fees and data privacy. DashPass subscribers could benefit most, while casual buyers might face less attractive incentives. The move also signals a broader trend of delivery apps expanding beyond physical goods into purely digital services.