Hotels Urged to Adopt Media Mindset for Brand Loyalty
In a podcast interview, Hotels Above Par founder Brandon Berkson argues that hotels should operate like media companies to build loyal audiences. He emphasizes the value of newsletters, niche content, and direct engagement over social media metrics. Berkson also notes the resurgence of print and in-person experiences.
Related stories
Boutique Hotel Brands Often End Up Selling to Giants, Analysis Shows · Consumer trends
This summary is AI-generated and original to Mobble; the linked article is the authoritative source.
Original headline: “Why This Founder Believes Every Hotel Should Think Like a Media Company.” Browse more stories.