Zillow and Redfin settle antitrust case; Redfin to revive rental ad business

The Federal Trade Commission and Zillow have reached a settlement in an antitrust case concerning a 2025 partnership with Redfin. The FTC alleged the deal reduced competition in rental listings, and the settlement requires Redfin to resume its own rental advertising business while allowing it to continue syndicating Zillow listings. Several state attorneys general also agreed to the proposed settlement.

The settlement stems from a 2025 agreement in which Zillow reportedly paid Redfin to syndicate its rental listings while Redfin wound down its own advertising contracts and pledged not to compete for multifamily property listings. The FTC argued this arrangement suppressed competition in the rental listings space, potentially limiting choices for renters and property managers.

Under the proposed settlement, Redfin may continue syndicating Zillow listings but must relaunch its own rental advertising business, free of the original deal's restrictive terms. The FTC's Bureau of Competition director noted the settlement delivers faster, more certain relief than a trial victory would. Attorneys general from Arizona, Connecticut, New York, Virginia, and Washington joined the agreement, which follows other recent antitrust settlements involving Live Nation-Ticketmaster and Realpage.