West Elm's Holiday Line Gets a Russ & Daughters Makeover
West Elm has partnered with Russ & Daughters, a beloved New York appetizing store, for a holiday collection. The collaboration brings a distinctly New York flavor to West Elm's seasonal offerings.
The collection spans roughly 20 pieces, all unified by a blue-and-white palette designed to coordinate with standard white dinnerware. Serveware, textiles, and decorative accessories dominate the assortment, with wooden boards intended for bagels or challah and a menorah among the offerings. Prices begin at $19, with select items available in physical stores.
Russ & Daughters traces its roots to the Lower East Side, where it has operated for over a century, now spanning multiple locations and a cafe. West Elm, itself founded in Brooklyn, drew on the shop's Jewish culinary heritage and New York nostalgia. Company leadership framed the collaboration as honoring generational customs while allowing for modern interpretation, with both brands emphasizing themes of hospitality and gathering around the table.
This collaboration could broaden mainstream retail exposure to Jewish cultural traditions, potentially making holiday items like menorahs more accessible to shoppers who might not otherwise encounter them in large home-goods chains. The partnership may also signal growing commercial interest in culturally specific design,