Architectural Digest and Michaels Launch Curated Frame Line with Augmented Reality Customization

Michaels has partnered with Architectural Digest to release an initial set of five picture frames, each designed to evoke a distinct aesthetic from vintage luxury to Space Age modern. The collaboration will later expand to include 15 total mouldings. Michaels is also upgrading its framing services with a revamped in-store display and an online 3D and augmented reality frame builder for custom orders.