Generator Hostels Targets Distressed Mid-Market Hotels to Double Portfolio by 2030
Generator Hostels, under new CEO Xavier Mufraggi, plans to convert distressed four-star hotels like Novotel and Holiday Inn properties into premium hostels, charging around £40 per bunk. The company, acquired by Brookfield Asset Management in May 2025, aims to double its 15-property footprint by 2030, with the first conversion already underway at Novotel London Greenwich. Mufraggi noted that many mid-market hotels are available at the right price, making them attractive for conversion without major structural changes.
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Original headline: “Can’t Afford Hoxton or Moxy? Generator’s New CEO Says: We’re Premium Too — But Just £40 Per Bunk.” Browse more stories.