NFL and Disney Launch Character-Themed Apparel for All Teams
The NFL and Disney have launched a new apparel collection for all 32 teams, featuring characters from Disney, Pixar, Marvel, and Star Wars. The line was first showcased at Fanatics Fest in July, with NFL commissioner Roger Goodell helping unveil the initial pairings. The 2026 season begins on September 9 with the Seahawks facing the Patriots.
The collection pairs each of the NFL's 32 franchises with a character from one of Disney's major entertainment properties, including Pixar, Marvel, and Star Wars. The first eight team-character combinations were revealed at Fanatics Fest on July 16, with NFL commissioner Roger Goodell participating in the unveiling.
Disney's graphic design director described the line as treating fandom as an extension of personal style, making team affiliation expressive and collectible. The apparel arrives just before the 2026 season opener on September 9, when the Seattle Seahawks host the New England Patriots at 8:20 p.m. ET.
This collaboration could broaden the NFL's audience by appealing to younger fans and families already engaged with Disney characters, potentially boosting merchandise sales across demographics. By merging two powerful fandoms, the line may also influence how sports leagues approach licensing partnerships, creating a template for cross-brand merchandise that feels culturally relevant. The timing ahead of the season could generate early consumer buzz and strengthen retail momentum.