Aaron Tveit's Return Lifts Moulin Rouge! to Top Broadway Gross
Moulin Rouge! The Musical grossed $2.2 million last week, a jump of over $1 million, as Aaron Tveit rejoined the cast for the final performances. The show's average ticket price reached $210, the highest of the week. Paranormal Activity earned $729,250 in its first full week of eight performances, playing to 100 percent capacity.
Aaron Tveit’s return for the final stretch of *Moulin Rouge!* drove ticket prices to a weekly high of $210, with the show earning $2.2 million—more than double its prior week’s take. The production, which opened in 2019, closes Aug. 30. Meanwhile, *Paranormal Activity* filled every seat in its first full week, though many preview tickets were comped for press, yielding $729,250. Other strong earners included *Hamilton* ($1.97M) and *The Lion King* ($1.8M). Industry-wide grosses dipped 8% as *Ragtime* closed, but *The Rocky Horror Show* bucked the trend, rising $120,000 to $949,446 ahead of cast changes.
This week’s grosses highlight how star power and limited runs can sharply boost Broadway revenue, potentially influencing producers’ casting and scheduling strategies. The spike for *Moulin Rouge!* may also signal audience willingness to pay premium prices for farewell performances, which could shape future ticket pricing models. However, the overall attendance dip suggests a seasonal slowdown, and the success of *Paranormal Activity* at full capacity—despite heavy comps—may encourage risk-taking on new plays, though sustained commercial viability remains uncertain.