Starbucks revives fall drinks; loyalty members can boost rewards
Starbucks reintroduced its pumpkin spice latte and other seasonal beverages on Aug. 25 across U.S. locations. The menu includes iced pumpkin cream drinks and a pumpkin cream cheese muffin. The company suggests using its revamped Starbucks Rewards program to earn extra stars on purchases and reloads.
The seasonal lineup launched Aug. 25 at U.S. stores, featuring the pumpkin spice latte alongside iced variations like pumpkin cream cold brew and a pumpkin cream cheese muffin. The company overhauled its loyalty program earlier this year, with Green members earning one Star per dollar spent plus bonus Stars on account reloads.
Cardholders can stack benefits by using dining-focused cards, since Starbucks codes as a restaurant purchase. The Marriott Bonvoy Brilliant card offers monthly dining credits that reloads can trigger, and linking Delta SkyMiles or Marriott Bonvoy accounts unlocks additional earning opportunities, including SkyMiles per dollar spent for recent Delta flyers.
This annual seasonal launch could influence consumer spending patterns as fall approaches, potentially driving foot traffic to Starbucks locations and encouraging loyalty program engagement. The expanded rewards partnerships with airlines and hotels may reshape how frequent travelers choose coffee purchases, though the practical value depends on individual spending habits and existing memberships.