UMusic to Launch Austin Hotel and Residences with 10,000-Seat Amphitheater
UMusic Hospitality & Lifestyle has revealed a 71-acre development in Austin that will include a 150-room hotel, 600 private residences, and a 10,000-seat outdoor amphitheater called White Rocks Amphitheater. The project, set to break ground in early 2027 with a first phase opening in 2029, will also feature recording studios, an indoor event space, a comedy club, and wellness facilities. Residences are already on sale, with prices starting around $760,000.
The 71-acre project at Southwest Parkway and Highway 71 represents the brand's second location, following its 2022 debut in Madrid, though the Austin property uniquely pairs hotel operations with for-sale residences. Beyond the headline amphitheater, plans include recording and content creation studios, an indoor venue for 1,500 guests, an underground comedy club, two fine dining restaurants, three bars, an on-site distillery, a private members club, and a Las Vegas-style beach club.
The development was unveiled at an April 23, 2026 launch event featuring Lyle Lovett and Asleep at the Wheel. A newly announced endowment will provide permanent funding for Austin arts nonprofits, while the White Rocks Collab — a separate downtown venue — will offer artist development support and performance space. Construction begins in early 2027, with the first phase opening in 2029 and completion slated for 2032.
This project could reshape how music tourism and residential living intersect in Austin, potentially drawing visitors and new residents to the southwest corridor while amplifying the city's existing live-music identity. Local artists and nonprofits may benefit from the endowment and programming commitments, though the high price points of residences suggest the development could also accelerate gentrification pressures in surrounding areas. The model, if successful, may influence how entertainment brands approach hospitality ventures elsewhere.