Olivia Rodrigo Reveals Plans for Second Lego Line After First Drop
Olivia Rodrigo's first Lego collection, featuring five sets inspired by her albums and tours, launched globally on Aug. 1. The singer collaborated closely with Lego designer Amy Corbett on details like her stage looks and Easter eggs. Rodrigo confirmed she is already developing another Lego product with the company.
The five-set collection marks a notable first for the Lego brand, as no other musician has previously received multiple simultaneous Lego releases. Rodrigo's involvement went beyond simple licensing, with direct input into design elements such as minifigure facial expressions, stage-inspired details, and hidden references tied to her three studio albums. The sets range from a 360-piece vinyl display to a 1,228-piece dual guitar build, with prices spanning roughly $35 to $120.
Rodrigo has confirmed that a second collaboration is already in development with Lego, though no timeline or product details have been announced. The current line includes items like a concert moon with a working record player, a flower bouquet with symbolic blooms, and a secret storage set referencing handwritten lyrics from her debut album.
This collaboration could expand the crossover between music merchandising and collectible building toys, potentially drawing younger fans into hands-on, screen-free activities. It may also signal a broader industry trend where artists treat physical products as extensions of their creative identity rather than simple merchandise. For Lego, partnering with a Gen Z pop star could help the brand stay culturally relevant, while Rodrigo's fans gain a tangible way to engage with her music beyond streaming.