MIT grad builds massive online following as college admissions coach
Gohar Khan, an MIT graduate and first-generation student, created the YouTube channel Gohar's Guide to demystify college admissions. His social media presence now reaches over 10 million followers, and he co-founded Next Admit, a consulting firm offering essay help and test prep. Khan aims to help students worldwide succeed academically.
Khan's path began in Pakistan before his family relocated to Connecticut when he was an infant. Growing up in a public school environment where elite university admissions were uncommon, and with parents unfamiliar with the American application system, he faced significant barriers. This personal experience directly inspired his content creation, which now spans YouTube and other platforms with a combined audience exceeding 10 million.
Beyond his social media presence, Khan serves as CEO of Next Admit, a firm specializing in essay coaching, application strategy, and standardized test preparation. His work represents a broader trend of digital-native educators using social platforms to distribute formerly exclusive college counseling knowledge to a global audience, particularly benefiting students without access to traditional guidance resources.
Khan's rise reflects how social media is democratizing access to college admissions expertise, traditionally concentrated in private counselors and affluent school districts. Students from under-resourced backgrounds may gain valuable insights that were previously out of reach, potentially leveling the playing field. However, the proliferation of online advice could also create information overload or unrealistic expectations, and the consulting services he offers may still carry costs that limit access for some families.