Entertainment · Music · published 2026-08-26 · via Rolling Stone

UMusic Announces Austin Hotel and White Rocks Amphitheater Project

Universal Music Group's hospitality arm is building its first U.S. hotel in Austin, featuring 150 rooms and 600 private residences. The centerpiece is the 10,000-seat White Rocks Amphitheater, inspired by Red Rocks and the Hollywood Bowl. The property will also include indoor performance spaces, recording studios, a nightclub, and a spa.

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The Austin development marks UMusic's second hospitality venture, following its Madrid property built atop the historic Albeniz Theater. Unlike that adaptive reuse project, the Texas location is entirely new construction set within the Hill Country landscape. The unveiling celebration featured performances by Lyle Lovett and Asleep at the Wheel, signaling the project's local music community ties.

Sustainability features include a water reuse system aligned with city goals, native landscaping restoration, and an energy-saving microgrid. The project also established a permanent endowment for Austin's performing arts scene and the White Rocks Collab, a downtown artist development space offering career support and performance opportunities. The property's 600 condominiums position it as a residential community rather than a transient destination.

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