Nike's recovery under returning CEO Elliott Hill remains elusive as shares trade near lows
Elliott Hill, who rejoined Nike as CEO in 2024 after a 32-year career, has restored some wholesale relationships and refocused on innovation, but the company's stock has fallen to about $40, roughly half its 52-week high. Investors remain skeptical of the turnaround, and Nike is now the lowest-priced stock in the Dow Jones Industrial Average. The initial enthusiasm over Hill's appointment has faded, highlighting the difficulty of winning back consumers and cultural relevance.
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Original headline: “Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’.” Browse more stories.