Why a Former CMO Now Believes Smaller Marketing Teams Outperform Larger Ones
Colin Piper, CMO of BuildOps, previously managed a 130-person marketing team but now advocates for leaner departments. He argues that a larger head count does not necessarily lead to more effective marketing. His experience taught him that smaller teams can be more agile and impactful.
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Original headline: “I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing..” Browse more stories.