Boutique Hotel Brands Often End Up Selling to Giants, Analysis Shows

The article examines how boutique hotel founders like Sharan Pasricha of Ennismore often sell to major chains, as asset-light models make the brand the primary acquisition target. Pasricha merged Ennismore with Accor, retaining a stake, while his separate Estelle Community owns properties directly. The analysis suggests that the brand's cultural edge is what big hotel companies seek to buy.