Virgin Atlantic CEO Says Human Connection Remains Key as AI Shapes Travel
Virgin Atlantic CEO Corneel Koster will speak at Skift Global Forum in September, arguing that human connection is the airline's durable advantage as AI mediates travel choices. He emphasizes the 'human sparkle' of crew interactions as what customers remember, and is backing this with premium cabin investments. The airline also uses scenario-planning discipline to navigate the changing landscape.
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Original headline: “Skift Global Forum Preview: Virgin Atlantic’s CEO on Where AI Belongs and Where People Win.” Browse more stories.