Clark's 37-Point Outing Draws Record TV Audience for WNBA
The Indiana Fever's 113-90 win over the Chicago Sky on Sunday drew 3.31 million total viewers, the most for a WNBA regular-season game since 1997. Clark scored 37 points and the Fever hit a franchise-record 18 three-pointers. The game was the third most-watched WNBA game ever, trailing only two games from the league's inaugural season.
Sunday’s Fever-Sky matchup drew 3.31 million viewers, trailing only two games from the WNBA’s 1997 opening weekend, when the Liberty-Sparks opener set the all-time mark at 5.04 million. The broadcast peaked at 3.82 million as Indiana hit a franchise-record 18 three-pointers, with Clark sinking eight and Kelsey Mitchell adding six. NBC’s seven WNBA telecasts this season have averaged 1.75 million viewers, with the Fever-Aces game in July pulling 2.64 million. Playoff coverage begins Sept. 27 across NBC, Peacock, Disney Networks, and USA Network.
This viewership milestone could signal growing mainstream traction for the WNBA, particularly around marquee players like Clark. Casual sports fans may tune in more regularly, boosting advertising revenue and media rights value. However, sustained growth depends on whether such numbers translate beyond star-driven matchups, potentially reshaping how networks schedule women’s basketball and how younger audiences discover the league.