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Technology · Consumer gadgets · published 2026-08-26 · via TechCrunch

Apple sets Sept. 9 event for expected foldable iPhone and new CEO debut

Apple has scheduled its next product launch for September 9, with the tagline 'Surprise and Shine.' The event is expected to feature the long-rumored foldable iPhone, along with the iPhone 18 Pro models and new Apple Watches. It will also be the first major presentation under incoming CEO John Ternus, who takes over from Tim Cook on September 1.

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The September 9 event marks a pivotal moment for Apple, as John Ternus will preside over his first major product launch after succeeding Tim Cook on September 1. The foldable iPhone, long the subject of industry speculation, would represent Apple's first significant form-factor shift in years. Reports suggest the iPhone 18 Pro and Pro Max will offer modest refinements rather than bold redesigns, with the standard iPhone 18 not expected until next year.

Beyond phones, Apple is likely to unveil the Apple Watch Series 12 and an updated Ultra model, along with new smart home devices. The company may also confirm release dates for iOS 27, iPadOS 27, and macOS Golden Gate. The event takes place at Apple Park in Cupertino at 10 am PT, with the "Surprise and Shine" tagline hinting at the foldable's debut.

CONTEXT

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