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Technology · Social media platforms · published 2026-08-26 · via TechCrunch

Flipboard buys Graze to bring ad revenue to Bluesky feed curators

Flipboard is acquiring Graze, a startup that builds and monetizes Bluesky feeds. Graze's technology lets feed creators earn ad revenue through contextual ads, with a 70/30 revenue split favoring creators. The acquisition aims to expand the open social web ecosystem.

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Graze's technology operates on Bluesky's AT Protocol, an open standard that allows different applications to share the same social network. Since launching 21 months ago, the startup has delivered over 41 billion posts to roughly 12 million users. The platform currently hosts more than 7,000 feeds, with approximately 60 percent of its traffic carrying monetized content. The ad model relies on contextual targeting rather than tracking individual users across the web, and feed curators retain control over which advertisements appear in

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Flipboard acquires Graze, the feed builder working to monetize the open social web.” Browse more stories.