Dollywood's Resilience: A $500 Million Expansion in a Shrinking Market
Dollywood reopened the day after Dolly Parton's death, honoring her memory with a statement that the show must go on. The park is undertaking a $500 million expansion, contrasting with other regional parks that are closing or selling assets. Its success is attributed to its focus on Appalachian culture and Parton's personal brand, avoiding the debt-fueled selloffs seen elsewhere.
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Original headline: “Regional Parks Keep Closing. Why Dolly Parton’s Dollywood Bucks the Trend..” Browse more stories.