Fred Dixon to Rejoin NYC Tourism as CEO After Leading Brand USA

Fred Dixon will step down as CEO of Brand USA on November 13 and assume the role of president and CEO at NYC Tourism + Conventions on December 1. The move was confirmed by both organizations, following earlier reports of advanced negotiations. A search for Dixon's successor at Brand USA has been initiated.

Dixon's appointment represents a return to familiar ground, as he previously held leadership at NYC Tourism before moving to Brand USA. The transition window spans roughly two and a half weeks, with his Brand USA departure set for November 13 and his NYC Tourism start on December 1. Brand USA has already begun the process of identifying his replacement, though no candidates have been named.

The confirmation came after Skift reported that negotiations were in advanced stages. Dixon was photographed at Skift's Transatlantic Summit in New York City in October 2025 in his capacity as Brand USA's president and CEO. The leadership change simultaneously affects two major tourism organizations, with the reporter covering the story having previously worked at USA TODAY and the Las Vegas Review-Journal.