Chris Hansen's TruBlu Ads to Precede Every Primetime Screening
Chris Hansen has purchased ad slots for his true-crime streaming service TruBlu to run before every showing of A24's upcoming film Primetime, which dramatizes his career. The ad includes a QR code and a familiar catchphrase from his investigative work. Hansen declined to watch the film after refusing to sign a non-disclosure agreement, while sources say the agreement was standard.
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The advertisement repurposes Hansen's signature undercover persona, with the host appearing in a kitchen setting before directing theater audiences to take seats—a direct nod to his investigative work. The spot then pivots to promote TruBlu's daily undercover stings and crime documentaries, closing with a QR code that routes viewers to the platform.
The screening dispute stems