Bad Bunny's Tour Finale in Puerto Rico Includes Custom Hennessy Cocktails
Bad Bunny concluded his 'Debí Tirar Más Fotos' world tour with two homecoming shows in Puerto Rico, featuring guests and a Hennessy-sponsored activation. The Hennessy ClúB space offered custom cocktails like 'Henny de Coco' and cultural activities such as dominoes and live percussion. The collaboration highlighted Puerto Rican identity and the album's themes.
The Hennessy ClúB activation transformed the stadium approach into a cultural gathering space, with plastic chairs and red tables echoing the album's visual identity. Fans played dominoes and heard live bomba percussion before entering, while the two signature cocktails drew directly from Puerto Rican traditions—coconut-infused pitorro and passionfruit lemonade. The sponsorship extended beyond drinks, positioning the cognac house as a bridge between commercial branding and island heritage.
Bad Bunny's homecoming setlists were notably deeper than other tour stops, featuring two surprise tracks nightly instead of one. Opening night resurrected "Ser Bichote" from 2019 alongside "Vuelve Candy B," while night two reached back to X 100pre-era material. The guest roster spanned reggaeton's evolution, from pioneers Jowell y Randy to contemporary stars like Rauw Alejandro, underscoring the tour's celebration of Puerto Rican musical lineage.
This collaboration could reinforce how major brands increasingly align with Latin artists to reach younger, culturally engaged audiences, potentially normalizing alcohol sponsorship within reggaeton's expanding mainstream presence. The event may strengthen Puerto Rican cultural pride by foregrounding local traditions like dominoes and bomba, though it also raises questions about commercializing heritage. Fans attending likely experienced heightened connection to the album's themes, while the partnership could influence how other artists approach tour activations with cultural authenticity.