Rectangular watch cases gain favour as luxury buyers seek classic elegance
According to a Chrono24 report, demand for rectangular watch cases rose 9.3 per cent year on year in 2025, driven by a shift towards classic elegance and understated luxury. The shape, which dates back to early 20th century wristwatches, is being embraced by collectors looking for distinctive silhouettes. Brands like Cartier, Patek Philippe and Audemars Piguet are seeing renewed interest in their rectangular models.
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Original headline: “Rectangular watches are back, from Cartier to Patek Philippe and Audemars Piguet.” Browse more stories.