Moore's New Lowtide Agency Puts Artist Careers Ahead of Filling Dates

Harry Moore, previously general manager of Lonely Lands Agency, has founded Lowtide, an independent booking agency based in Melbourne. The launch roster features Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox, and Boy & Bear, among others. Moore says the firm will operate with a small client list to focus on long-term career strategy rather than simply booking shows.

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Moore's exit from Lonely Lands Agency follows that firm's quiet dissolution, with its other co-founders—UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge—announcing their own separate venture, CORE, in the same week. Lowtide's launch roster spans established acts like Tones And I and The Cat Empire alongside younger names such as Hockey Dad and Brad Cox, reflecting a mix of commercial weight and emerging potential.

The agency's deliberately small client list stems from Moore's conviction that selective booking—sometimes declining opportunities—serves artists' long-term trajectories better than maximizing show counts. His stated commitment