Sky-ITV Deal Could Reshape UK Football Viewing
Sky has agreed to buy ITV's media and entertainment arm for up to £1.6 billion, pending regulatory approval. If completed, the deal could allow Sky to move some sports content to ITV's free-to-air channels, increasing reach and ad revenue. Industry experts say it would strengthen Sky's position in rights negotiations and create a combined entity with about 20% of UK in-home viewing.
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Original headline: “What could Sky's buyout of ITV mean for football-watching in the UK?.” Browse more stories.