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Technology · Artificial intelligence · published 2026-08-27 · via TechCrunch

OpenAI expands ad business to India's ChatGPT free and Go users

Image via TechCrunch
Image via TechCrunch

OpenAI announced it will begin displaying advertisements on ChatGPT's Free and Go subscription tiers in India, starting with 50 brands and partnerships with agencies WPP and Omnicom. The company, which has over 100 million weekly active users in India, will also launch an ad manager next month with a minimum daily budget of ₹725. This move follows similar ad rollouts in the U.S. and Europe as OpenAI seeks to diversify revenue ahead of a potential IPO.

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OpenAI's ad rollout in India follows a pattern established in the U.S. in February and Europe earlier this month. The company has invested heavily in the Indian market, launching a sub-$5 ChatGPT Go plan in August 2025 and running promotions that made that tier free for a year. It also advertised during cricket tournaments like the IPL and WPL

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “OpenAI to start showing ads on ChatGPT’s free and Go tiers in India.” Browse more stories.