Marriott CEO Says India's Tourism Slump Is a Marketing Problem, Not Overcrowding
Marriott's CEO Anthony Capuano argued at a forum that India's tourism challenge is a lack of global awareness rather than overtourism, noting that most international visitors only know a few cities. He pointed out that roughly 70% of Marriott's demand in India is domestic, and foreign tourist arrivals fell 9.4% in 2025 to about 9 million, below pre-pandemic levels. Capuano called for public-private partnerships to better promote India's diverse destinations, history, and culture.
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Original headline: “Marriott Heading for 100 Cities in India, but Country ‘Has to Tell Its Story Better’.” Browse more stories.