Licensing Firm Acquires Drake's OVO, Expanding Celebrity Portfolio
Authentic Brands Group has acquired a majority stake in Drake's lifestyle brand OVO. The Canadian rapper will retain a minority ownership and continue to influence the brand's creative direction. Apparel company Vince Holding Corp will oversee design, product development, and retail operations.
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Original headline: “Authentic Brands Group Acquires Drake’s Lifestyle Brand OVO.” Browse more stories.