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Sports · Golf · published 2026-08-27 · via The Athletic

Golf YouTube giant and equipment maker face fallout after controversial ad

Image via The Athletic
Image via The Athletic

A promotional video for a new Callaway driver, featuring Good Good Golf co-founder Garrett Clark shoving a female colleague, sparked backlash and accusations of normalizing violence against women. Both Good Good and Callaway apologized, but a sponsor pulled branding from a planned TV premiere and retailer Dick's Sporting Goods removed Good Good merchandise. The PGA Tour, which had named Good Good as title sponsor for a November event, said the partnership's future is uncertain.

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Good Good Golf, founded in 2020, has built a YouTube following of over 2.1 million subscribers and has hosted prominent pros like Bryson DeChambeau and Rickie Fowler. The company raised $45 million in a funding

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