CBS Sets Labor Day Tailgate Special With Crow, Legend and More
CBS will broadcast 'America's Tailgate On CBS' on Labor Day, featuring headliners Sheryl Crow and John Legend, along with Chase Rice and Gabby Barrett. The Nashville-based special includes cooking segments, NFL player appearances, and is produced by Skydance Sports and NFL Films. It airs at 8 p.m. ET on CBS and streams on Paramount+.
The special unites multiple entertainment sectors, pairing country and pop performers with NFL personalities in a Nashville setting. Tim McGraw's Downhome company, launched in 2023 as a joint venture with his management firm and a social content studio, serves as one of several production partners alongside Skydance Sports and NFL Films.
Beyond the headline acts, the broadcast will feature Canadian flag football gold medalists Sara Parker and Caroline Moquin-Joubert, plus outdoor cooking segments from chef Keith Corbin. Josh Allen, the NFL MVP, holds an executive producer credit, reflecting the growing trend of athletes taking creative roles in sports-adjacent programming.
This special could broaden football season's appeal beyond traditional sports viewers by weaving in music and lifestyle elements. It may attract casual audiences who tune in for Crow or Legend