Belichick says NFL must decide on Europe, backs global growth
Bill Belichick, the six-time Super Bowl-winning coach now leading North Carolina's college team, said the NFL and commissioner Roger Goodell should decide whether to place a franchise in Europe. He praised the league's international expansion and noted that travel across the Atlantic is comparable to coast-to-coast trips in the US. Belichick spoke in Dublin ahead of the American College Classic between his Tar Heels and TCU.
Belichick made his remarks in Dublin ahead of Saturday's American College Classic, the season-opening matchup between his North Carolina Tar Heels and TCU. The 74-year-old referenced past discussions about the Jacksonville Jaguars relocating to London's Wembley Stadium, noting the franchise ultimately remained in Florida and built a new stadium there. He also pointed to his own experiences participating in international NFL games, describing the fan enthusiasm as "tremendous."
The coach, who spent 23 years with the New England Patriots before joining UNC in 2025, emphasized his commitment to growing the sport beyond US borders, mentioning visits to Croatia and Germany where local leagues thrive. He stated his full focus remains on North Carolina and the players he recruited, while acknowledging the NFL's clear intent to build a global brand through scheduling and player pathway programs.
This story could signal growing momentum for NFL international expansion, with a figure of Belichick's stature publicly endorsing the concept. Fans in Europe may feel validated in their support, while US-based supporters could debate the logistical and competitive implications of a transatlantic franchise. The league's scheduling choices and any future relocation decisions may directly affect player travel, game times, and fan access, potentially reshaping how American football is consumed globally.