Google's AI Mode becomes a travel agent with flight and hotel features
Google's conversational search AI Mode now allows users to track flight prices, book hotels, and view costs in points or miles. The feature is rolling out in the US for hotels, with flight tracking available in over 180 countries. This positions AI Mode as a more active travel planning assistant.
The feature integrates with more than 300 airlines and travel sites for flight comparisons, while hotel bookings route through partners including Expedia, Hilton, Marriott, and Booking.com. Users complete hotel reservations via a "Continue on Google" flow that supports Google Pay, though the hotel or platform retains responsibility for customer service.
The points and miles capability works globally, letting travelers check award availability across loyalty programs. Flight price tracking sends email alerts when fares change for specified routes and dates. Hotel booking launches first in the US in English, with additional availability expected over the coming weeks.
This shift could change how travelers research and book trips, potentially consolidating more of the travel planning process within Google's ecosystem. Traditional travel agencies and comparison sites may face increased competition as conversational AI handles booking directly. Consumers could benefit from convenience and price transparency, but may also become more dependent on Google's platform for critical travel decisions, raising questions about data use and algorithmic recommendation biases.