LOCASH's New Single 'Talkin Bout' Brings a Positive Vibe to Country Radio
LOCASH's latest single 'Talkin Bout' is a two-and-a-half-minute upbeat track that the duo crafted with songwriters Nate Kenyon and producer Blake Bollinger. The song's title intentionally omits punctuation, reflecting Preston Brust's personal style. It was released to country radio in late July.
The track’s stripped-down title reflects Brust’s habit of removing punctuation from texts to mirror his spoken cadence, a quirk that led to several rounds of corrections with a label employee. Written nearly three years ago with Nate Kenyon and producer Blake Bollinger, the song evolved from a percussive sketch and early references to baseball and George Strait. Its chorus hinges on spelling out “Y-O-U,” which the writers felt signaled the hook’s arrival like a countdown. Released via PlayMPE on July 29, the two-and-a-half-minute song pairs a burning production with a hooky guitar riff, centering on small-town imagery before shifting to romantic focus in the second verse.
This upbeat, radio-friendly track could reinforce country music’s ongoing reliance on feel-good, relationship-focused themes, offering listeners a brief escape from heavier news cycles. Its success may influence how other artists approach song titles and lyrical simplicity, potentially normalizing unconventional formatting as a branding choice. For country radio programmers, the song’s positive energy could serve as a counterweight to more somber content, appealing to audiences seeking lighthearted, singable material. However, its impact remains limited to entertainment culture, with no broader societal implications beyond shaping listener preferences and industry trends.