Mobble
Technology · Social media platforms · published 2026-08-27 · via Engadget

X and NFL launch NFL Gametime feed to win back advertisers

X introduced NFL Gametime, a dedicated feed with live scores, news, and creator commentary, available until the 2027 Super Bowl. The move is seen as an attempt to attract advertisers who have shied away due to platform controversies. The NFL has maintained its partnership with X since 2013 and restricts teams from rival platforms.

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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “X and the NFL have teamed up to launch a dedicated football feed.” Browse more stories.