Bluesky adds control to keep posts out of algorithmic discovery for non-followers

Bluesky introduced an account-level privacy setting that stops posts from appearing in the algorithmic Discover feed for users who don't follow the account. The feature is available in the app's privacy settings and applies to all posts, though it doesn't make accounts private or prevent posts from surfacing in other algorithmically curated services. The company says this is part of broader efforts to give users more control over their experience.

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The new account-level control is a blanket switch, meaning it applies to every post once enabled, rather than offering per-post toggles. It is located in the app's privacy settings. However, it does not create a fully private account, as Bluesky does not support that feature. The setting only affects the Discover feed; other algorithmically curated feeds or third-party services built on the AT Protocol