Olivia Rodrigo Exhibit at Grammy Museum Launches with Cameron Crowe Conversation
An exhibition dedicated to Olivia Rodrigo's 'The Cure' music video opens at the Grammy Museum on Sept. 2. The display includes handmade sets and props, and will run until February 2027. A launch event with a Cameron Crowe-moderated conversation and live performance takes place the night before.
The exhibit’s run strategically spans Grammy voting season, opening just before first-round ballots go out in October and closing shortly after the February 2027 ceremony. Rodrigo’s third album and two singles are positioned as likely contenders in major categories, and the museum display could reinforce her visibility among voters. The launch event features a conversation with Cameron Crowe, a filmmaker and former music journalist, alongside a live set. Rodrigo has previously won three Grammys from 14 nominations, including Best New Artist in 2022.
The video itself was built almost entirely by hand, using miniatures, animatronic heart puppets, and stop-motion animation, with production designer Liam Moore covering surfaces in cardboard and hand-painted details. The exhibit includes her nurse costume, original storyboards, and behind-the-scenes photos. An expanded version is planned for fall 2026, with additional never-before-shown items from the past decade. Rodrigo also has two MTV VMA nominations this year, for “Drop Dead” and “The Cure.”
This exhibit could deepen fan engagement by turning a music video into a tactile, immersive experience, potentially boosting streaming and award-season momentum for Rodrigo. It may also inspire other artists to showcase their creative processes, reinforcing the Grammy Museum’s role as a cultural bridge between pop fandom and industry recognition. For young audiences, the DIY, handcrafted elements could highlight accessible artistry, though its impact remains tied to existing fan interest and the awards cycle.