Atorie raises $9.5M to sell factory-direct luxury goods at lower prices

Fashion startup Atorie has raised $9.5 million in seed funding from investors including a16z speedrun and Night Capital. The company sells handbags and clothing made in the same factories and with the same materials as luxury brands, at lower prices. Co-founder Redouane Ramdani says the factories now have their own design capabilities, enabling smaller batches and direct-to-consumer sales.