Moonbug Entertainment adopts AI guidelines for children's content production
A report from 404 Media reveals that Moonbug Entertainment, the company behind CoComelon, is experimenting with AI in its production process. The company has issued an internal 'Studio AI Bible' with guardrails, but insists that AI will not originate key creative elements. A spokesperson stated that generative AI is not currently used in episodes.
Moonbug's internal policy document, reported by 404 Media's Jason Koebler, permits AI assistance for "generic" elements such as background scenery, furniture, and clothing, while requiring human artists to process any AI-generated assets through techniques like over-painting. The guidelines also mandate that all new characters, franchise-specific worlds, and heavily featured props be human-created unless special approval is granted.
The company's experimentation arrives amid recent expansion, including a May 2025 distribution deal with Disney+ and the upcoming theatrical release of CoComelon: The Movie, starring Nicholas Hoult, slated for February 2027. Moonbug's stated position is that generative AI currently plays no role in finished episodes, with all output subject to human-led quality control and frame-by-frame review.
This policy could signal how major children's media producers navigate AI adoption while protecting brand trust. Parents, who already scrutinize CoComelon's effects on young viewers, may grow more wary if AI involvement becomes visible, potentially affecting viewing habits and subscription decisions. The guardrails Moonbug has established may also influence industry norms, as competitors watch whether these constraints prove commercially viable or merely cosmetic. Artists and voice actors face the most direct impact, as the boundaries around AI use could reshape employment practices and creative workflows across the sector.