Callaway cuts ties with Good Good after controversial ad
Callaway has terminated its partnership with golf content creator Good Good following backlash over a video depicting a woman being pushed to the ground. The manufacturer also donated $1 million to organizations supporting victims of violence against women. Good Good has withdrawn from its sponsorship of a PGA Tour event in Austin.
Callaway's partnership with Good Good had been active since 2023, with the content creator's YouTube channel reaching 2.13 million subscribers since its 2020 launch. The now-deleted advertisement featured co-founder Garrett Clark physically pushing professional golfer Alexis Miestowski to the ground while shouting about his new driver, prompting swift public criticism.
Both companies removed the video and issued apologies, with Callaway acknowledging its content review process fell short. Beyond the $1 million donation to violence-prevention organizations, Callaway stated it has implemented internal corrective measures. Good Good's CEO Matt Kendrick confirmed the brand withdrew from its November PGA Tour sponsorship in Austin, expressing commitment to rebuilding trust through organizational changes.
This incident could signal a broader reckoning for sports-adjacent content creators, who increasingly produce branded entertainment with less oversight than traditional media. The backlash may prompt other golf brands to scrutinize their influencer partnerships more carefully, potentially reshaping how sponsorships are structured. For audiences, it highlights how quickly online content can damage brand reputations, and may encourage more rigorous ethical standards across the rapidly growing golf content space.