Life · Destinations · published 2026-08-28 · via Skift

Cheval Collection Bets on Dubai's Domestic Demand to Weather Downturn

UK-based Cheval Collection aims to double its global portfolio, with the Middle East as a key growth area. The company currently operates serviced apartments in Dubai and is expanding into branded residences, targeting medium- and long-stay guests. Despite a demand slump, Cheval expects domestic travel to support recovery, though S&P forecasts a rebound only by 2027.

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Cheval's Middle East operations currently consist of two serviced apartment properties in Dubai, with the branded residences project on Dubai Islands representing a structural shift in its revenue model. Unlike the serviced apartments, which Cheval operates directly, the new development will sell individual units to owners who may opt into a rental program, blending hospitality management with real estate sales. The company's director of development and acquisitions, Daniel Johansson, has identified the Middle East as central to the firm's growth ambitions, which target doubling its existing 16 projects across the UK and the region.

The strategy relies on medium- and long-stay guests, a segment that typically offers more stable occupancy than short-term leisure travel. Cheval's leadership expects domestic demand within the UAE to support operations until international travel recovers, though S&P

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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Cheval Is Riding Out Dubai’s Demand Slump On Long-Stay Guests.” Browse more stories.