Apple TV+ monthly fee rises to $14.99, its fourth increase since 2022
Apple has raised the monthly price of Apple TV+ from $12.99 to $14.99, with annual plans now costing $119. The individual Apple One bundle also increased to $21.95 per month. This marks the fourth price hike for the streaming service in four years, following its expansion into live sports programming.
The price adjustment takes effect immediately, with existing subscribers receiving notification before their next billing cycle. This increase follows a similar hike roughly one year prior, continuing a pattern of annual price escalations for the service. Apple's investment in original programming and live sports rights, including F1 racing, MLB games, and Major League Soccer, appears to be a contributing factor to the rising subscription costs.
This latest increase coincides with broader price adjustments across Apple's product ecosystem, as the company recently raised prices on nearly all its devices. The company is also reportedly planning to increase AppleCare Plus subscription fees. The new individual Apple One bundle price of $21.95 per month reflects the combined value of Apple's various services, though it represents a significant cost for consumers who subscribe to multiple offerings.
This continued price escalation could strain household entertainment budgets, particularly for families maintaining multiple streaming subscriptions. As Apple TV+ approaches parity with competitors like Netflix and Disney+, consumers may begin evaluating which services provide the best value. The trend toward annual increases suggests streaming costs may continue rising, potentially pushing some subscribers to rotate services or return to traditional cable alternatives.