Apple TV+ Subscription Price Increases to $14.99 Monthly
Apple TV+ is raising its US monthly subscription price to $14.99 from $12.99, effective August 28. The annual plan increases to $119 from $99, and the Apple One individual tier rises to $21.95. Existing subscribers will be notified about a month before the new rate applies.
Apple TV+’s price hike, effective August 28, applies uniformly to new and existing U.S. subscribers, with a one-month advance notice for current users. The annual plan rises to $119, still offering a modest per-month savings compared to the new $14.99 monthly rate. The bundled Apple One individual tier also climbs to $21.95, reflecting a broader adjustment across Apple’s services. This move aligns with a recent pattern among major streaming platforms, which have been raising prices to offset content costs and expand original programming. Subscribers may weigh the value of Apple’s library—known for prestige dramas and films—against the higher fee, especially as other services also increase their rates.
This price increase could accelerate subscription fatigue among consumers, who now face higher costs across multiple streaming platforms. Households may reassess which services they truly need, potentially leading to more churn or a shift toward ad-supported tiers. Apple TV+’s relatively small catalog compared to rivals might make the hike harder to justify for casual viewers, while dedicated fans of its originals may absorb the cost. The change could also influence how competitors price their own offerings, though any broader market impact remains uncertain.