Pierce Thiot, Creative Force Behind Maximum Effort Campaigns, Dies at 40
Pierce Thiot, head of creative for brand and entertainment at Maximum Effort, died Tuesday at his home in Orem, Utah, from a pulmonary embolism. He was 40 and worked on campaigns for DoorDash, L'Oréal, and 'Coyote vs. Acme.' Maximum Effort co-founders Ryan Reynolds and George Dewey praised his creativity and kindness.
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