Curry's Li-Ning Signature Sneakers Get Four New Colorways
Stephen Curry's upcoming Li-Ning Way of Wade 12 PE sneakers will be available in four colorways: black, white, pink, and teal. The shoes are scheduled to release between September 9 and 14. Curry signed a 10-year, $400 million endorsement deal with Li-Ning in June after leaving Under Armour.
The four colorways—black, white, pink, and teal—are slated to drop on consecutive days in mid-September, giving collectors a full week of staggered releases. The "Way of Wade" line carries a name tied to Dwyane Wade's legacy, yet Curry now serves as its headline ambassador under Li-Ning's banner.
Curry's departure from Under Armour ends a partnership that spanned over a decade, during which his signature line became a pillar of that brand's basketball division. The reported $400 million, 10-year agreement with Li-Ning positions him among the sport's highest-paid endorsers, signaling a major realignment in the athletic footwear market.
The staggered release could energize sneaker collectors and Warriors fans alike, creating a week-long buying window that may drive retail traffic and resale interest. Curry's shift to a Chinese brand could also influence how young players view global endorsement opportunities, potentially normalizing cross-border partnerships. The deal's scale may prompt rival brands to reassess their athlete compensation structures, though its